NEWS

OTM supports Header Bidding technology

To support the technology, OTM has developed a special software adapter.

OTM has developed and officially published its software adapter that supports header bidding technology. Now, any site using this technology based on the prebid.js solution can quickly integrate OTM's SSP platform and improve the monetization of ad slots through an additional advertising demand.

Header bidding technology has become widespread in the world among web publishers who seek to optimize and diversify advertising revenue sources. Before the advent of this technology, about 3-4 years ago, site owners were forced to use the so-called waterfall method ...

OTM Group Connected to Audience Data of Aviasales.ru

The portal will provide the group with depersonalized data that will allow us to reach narrow segments of target audiences during advertising campaigns.

The Russian advertising and technology group OTM has become the data partner of Aviasales.ru, the largest travel search engine. The portal on exclusive terms will provide the group with depersonalized data that will allow it to reach narrow segments of target audiences during programmatic advertising campaigns.

Starting March 1, the OTM group gains access to Aviasales.ru data-information necessary for the formation of audience segments. OTM customers will be able to run programmatic advertising campaigns on exclusive terms. For others…